Copy.ai vs Frase
A detailed comparison to help you choose the right tool
Copy.ai
WritingFrase
Writing- Very beginner-friendly interface
- Excellent for short-form copy (ads, emails, social)
- Content Agents scale your writing style infinitely
- AI Workflows automate repetitive content tasks
- Access to multiple AI models in one platform
- More affordable entry point than Jasper
- Unlimited words on paid plans
- User-friendly interface
- Excellent SEO integration
- Fast content generation
- Comprehensive research capabilities
- Output can be generic without careful prompting
- Long-form content less polished than competitors
- Customer support can be slow
- Advanced workflows require higher-tier plans
- Quality varies - requires editing and oversight
- Some features feel half-baked compared to specialized tools
- Limited customization options
- Can produce generic content
- Pricing may be high for small businesses
Detailed Comparison
Copy.ai Overview
Copy.ai has evolved from a simple copywriting tool into a full GTM (Go-To-Market) AI platform. While it started as a Jasper alternative focused on short-form content, the 2025 updates with Content Agents and AI Workflows position it differently - as an automation-first content engine. **The Content Agents Revolution** The standout 2025 feature is Content Agents. Upload three examples of content you want to replicate - blog posts, emails, product descriptions - and Copy.ai creates an AI agent that generates unlimited variations in that exact style. For teams needing consistent branded content at scale, this is a game-changer. **Workflow Automation** AI Workflows connect your content creation to the rest of your stack. Set up automated pipelines that research topics, draft content, and push to Google Docs or Slack - without manual intervention. For example: trigger a workflow when a new product launches to automatically generate descriptions, social posts, and email copy. **Multi-Model Access** Copy.ai gives you GPT-4, Claude 3.5, and Gemini in one interface. Switch models based on the task - Claude for nuanced long-form, GPT-4 for creative copy, Gemini for research-heavy content. This flexibility is rare at Copy.ai's price point. **Where It Shines (and Doesn't)** Short-form marketing copy - ads, email subject lines, social posts, product descriptions - is Copy.ai's sweet spot. The output is punchy and conversion-focused. Long-form articles work but often need more editing than competitors like Jasper. **Pricing Structure** Free plan is gone as of 2025. Chat plan ($29/month) offers unlimited AI chat and basic features. Agents plan ($249/month) unlocks Content Agents and advanced workflows. Enterprise is custom-priced for large teams. **Best For** Copy.ai excels for: marketing teams needing high-volume short-form content, e-commerce stores scaling product descriptions, social media managers, and teams wanting to automate repetitive content tasks. **Verdict** Copy.ai has matured into a legitimate content automation platform. The Content Agents feature alone justifies consideration for teams struggling with content consistency. It's more affordable than Jasper for basic needs, though the workflow features require higher investment. Best suited for teams prioritizing volume and automation over premium long-form quality.
Read full Copy.ai review →Frase Overview
Frase is a powerful tool that leverages artificial intelligence to assist users in creating compelling written content while ensuring it is optimized for search engines. It is particularly useful for bloggers, content marketers, and SEO specialists who need to create high-quality articles quickly while adhering to SEO best practices. With pricing starting at $14.99 per month, Frase offers a range of features that can streamline the writing process and enhance productivity. One of the standout features of Frase is its AI content generation capability. Users can input a topic, and the tool generates a draft that can serve as a foundation for further refinement. This feature is particularly useful for those who face writer's block or need to produce content on tight deadlines. Additionally, Frase includes SEO optimization tools that analyze keywords and suggest improvements, ensuring that content is not only engaging but also ranks well in search results. Frase also excels in providing comprehensive topic research. It aggregates relevant data, including frequently asked questions and top-performing articles, which can be invaluable for content strategists aiming to create authoritative pieces. The ability to create content briefs directly from the research findings is a significant time-saver, allowing users to organize their thoughts and outline their articles effectively. However, while Frase offers many advantages, it does have some drawbacks. One notable con is the tool's limited customization options for the generated content. Users may find that while the AI-generated drafts are a great starting point, they often require substantial editing to add a unique voice or specific insights. Additionally, some users have reported that the content can sometimes feel generic, lacking the depth that might be achieved through human creativity. Pricing is another consideration. While the starting price of $14.99/month is competitive for entry-level users, small businesses or freelancers may find the cost to be on the higher side, especially if they require multiple licenses or advanced features. In comparison to alternatives like Jasper or Writesonic, Frase holds its ground in SEO capabilities but may offer less in terms of creative writing assistance. In conclusion, Frase is an excellent tool for those looking to streamline their content creation process while ensuring SEO compliance. Its user-friendly interface and robust feature set make it a valuable asset for writers and marketers alike. However, potential users should weigh the pricing against their specific needs and consider how much they value the AI's content generation versus the need for personalized, nuanced writing. Overall, Frase is a strong contender in the AI writing space, particularly for those focused on SEO-driven content.
Read full Frase review →Our Verdict
Both Copy.ai (Free tier - Pro $49/mo) and Frase (From $14.99/mo) compete in the Writing category, but they serve different needs.
Choose Copy.ai if: You value very beginner-friendly interface and excellent for short-form copy (ads, emails, social). Plus, you can start for free.
Choose Frase if: You prioritize user-friendly interface and excellent seo integration.