Frase vs Jasper
A detailed comparison to help you choose the right tool
Frase
WritingJasper
Writing- User-friendly interface
- Excellent SEO integration
- Fast content generation
- Comprehensive research capabilities
- Excellent long-form content output quality
- Brand Voice ensures consistent company tone
- Purpose-built templates for marketing use cases
- Strong team collaboration features
- Reliable Surfer SEO integration for optimization
- Intuitive interface reduces learning curve
- Enterprise-ready with SSO and admin controls
- Limited customization options
- Can produce generic content
- Pricing may be high for small businesses
- Premium pricing ($49+/month) vs. newer competitors
- Output still requires human editing and fact-checking
- Can feel overwhelming with so many features
- Word limits on lower tiers can restrict heavy users
- Long-form content occasionally loses coherence
- Learning Brand Voice takes multiple training sessions
Detailed Comparison
Frase Overview
Frase is a powerful tool that leverages artificial intelligence to assist users in creating compelling written content while ensuring it is optimized for search engines. It is particularly useful for bloggers, content marketers, and SEO specialists who need to create high-quality articles quickly while adhering to SEO best practices. With pricing starting at $14.99 per month, Frase offers a range of features that can streamline the writing process and enhance productivity. One of the standout features of Frase is its AI content generation capability. Users can input a topic, and the tool generates a draft that can serve as a foundation for further refinement. This feature is particularly useful for those who face writer's block or need to produce content on tight deadlines. Additionally, Frase includes SEO optimization tools that analyze keywords and suggest improvements, ensuring that content is not only engaging but also ranks well in search results. Frase also excels in providing comprehensive topic research. It aggregates relevant data, including frequently asked questions and top-performing articles, which can be invaluable for content strategists aiming to create authoritative pieces. The ability to create content briefs directly from the research findings is a significant time-saver, allowing users to organize their thoughts and outline their articles effectively. However, while Frase offers many advantages, it does have some drawbacks. One notable con is the tool's limited customization options for the generated content. Users may find that while the AI-generated drafts are a great starting point, they often require substantial editing to add a unique voice or specific insights. Additionally, some users have reported that the content can sometimes feel generic, lacking the depth that might be achieved through human creativity. Pricing is another consideration. While the starting price of $14.99/month is competitive for entry-level users, small businesses or freelancers may find the cost to be on the higher side, especially if they require multiple licenses or advanced features. In comparison to alternatives like Jasper or Writesonic, Frase holds its ground in SEO capabilities but may offer less in terms of creative writing assistance. In conclusion, Frase is an excellent tool for those looking to streamline their content creation process while ensuring SEO compliance. Its user-friendly interface and robust feature set make it a valuable asset for writers and marketers alike. However, potential users should weigh the pricing against their specific needs and consider how much they value the AI's content generation versus the need for personalized, nuanced writing. Overall, Frase is a strong contender in the AI writing space, particularly for those focused on SEO-driven content.
Read full Frase review →Jasper Overview
Jasper (formerly Jarvis) was one of the first serious AI writing tools for marketers, and it remains a top choice for teams that need polished, on-brand content at scale. While newer competitors have emerged at lower prices, Jasper's depth and enterprise features keep it relevant. **The Brand Voice Advantage** Jasper's standout feature is Brand Voice. You train it on your existing content - blog posts, emails, style guides - and it learns to write in your company's specific tone. For enterprises managing brand consistency across dozens of writers, this is invaluable. The training takes a few sessions to dial in, but once set, every piece of content starts on-brand. **Marketing-First Design** Unlike general-purpose AI writers, Jasper was built for marketing. The 50+ templates cover specific use cases: Facebook ads, email subject lines, product descriptions, landing page copy, video scripts. Each template is tuned for its purpose, not just generic text generation. **Long-Form Capabilities** The Blog Post and Document editors handle long-form content well. You can outline your piece, then generate section by section with Jasper maintaining context throughout. The Surfer SEO integration scores your content for target keywords in real-time, helping you optimize as you write. **Jasper Chat** Think ChatGPT but trained for marketing tasks. Jasper Chat excels at brainstorming campaign ideas, rewriting copy in different tones, or explaining marketing concepts. It's particularly useful for breaking through creative blocks. **Pricing Reality** At $49/month for Creator (individual) and higher for Teams/Business, Jasper costs more than alternatives like Copy.ai or Writesonic. The value proposition is stronger for teams that need Brand Voice, collaboration tools, and enterprise security features. **Who Should Use It** Jasper is ideal for: marketing teams at mid-to-large companies, agencies managing multiple client voices, content marketers producing high volumes, and anyone where brand consistency is non-negotiable. **Verdict** Jasper remains a premium choice for serious marketing teams. The Brand Voice feature and enterprise capabilities justify the higher price for organizations that need them. Solo creators or those on tight budgets might find better value elsewhere, but for professional marketing operations, Jasper delivers.
Read full Jasper review →Our Verdict
Both Frase (From $14.99/mo) and Jasper (From $49/mo) compete in the Writing category, but they serve different needs.
Choose Frase if: You value user-friendly interface and excellent seo integration.
Choose Jasper if: You prioritize excellent long-form content output quality and brand voice ensures consistent company tone.